Brand systems / Illustration

Lake Worth

One school. A whole family of identities.

MY ROLE
Brand identity, mascot illustration, production artwork & vendor coordination

Over several years, I developed a coordinated identity system for Lake Worth Community High School: the school crest, academy and athletic mascots, student organizations, and applications across campus and beyond.

The brief

Refresh a century-old identity while preserving the school colors and the recognizable face of its Trojan. The historic crest needed to regain clarity after years of reproduction.

The approach

I rebuilt the crest in Illustrator and extended the Trojan into a family of characters. Each academy and sport received its own pose, equipment, and personality within a shared visual system. I worked directly with school leadership and prepared artwork for production.

The outcome

A connected family of identities used across signage, uniforms, merchandise, walls, and digital communications. Lake Worth is one of approximately 60 schools whose identities I have created or refreshed.

Historic crest / Redrawn identity

Historic Lake Worth crest — supplied reference — Historic crest — supplied reference

Lake Worth crest redrawn by Adam Fiveson — Redrawn crest — my design

Lake Worth Community High School Centennial identity — Centennial identity · 1922–2022

Lake Worth Trojan Athletics identity — Trojan Athletics

Lake Worth Dual Language Program identity — Dual Language Program

Lake Worth Community High School primary identity — Primary school identity

Lake Worth Community High School mascot lockup — Trojan mascot lockup

Lake Worth Trojans circular monogram — Trojan monogram

Lake Worth High School Athletics Department identity — Athletics Department

Lake Worth Community High School circular seal — School seal

Academy identities

Construction academy identity — Construction academy

Criminal Justice academy identity — Criminal Justice academy

Sports identities

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