Identity / Packaging
RioLean
From a logo to a lasting client relationship.
The brief
Translate a loosely expressed lifestyle aspiration into a more polished and approachable visual identity.
The approach
I used an entertainment-inspired interpretation of Rio, developing the identity into a coordinated presentation across the bottle, corporate materials, and brochure.
The outcome
The client reported improved sales following the redesign and commissioned additional packaging work. This is client-reported feedback, rather than a measured attribution study.
