Art Director · Palm Beach County Schools
School identities, TIME, portal graphics, departmental communications, and district brand standards. Official classification: Level 2 Specialist — IT Application Services.
About Adam
Depth. Range.
Perspective.
I’m an art director, designer, publisher, and educator based in Port Saint Lucie, Florida. My work spans brand identities, interfaces, magazines, packaging, animation, and the physical places where design meets an audience.
I began with illustration, lettering, airbrush, and advertising layouts. That foundation in making things by hand still informs my digital work. I’m comfortable shaping the direction, leading a team, and doing the design.
A career across disciplines.
Department Head & Instructor · South Tech Academy
Developed and taught the graphic design curriculum, mentored award-winning students, and trained district teachers in Adobe certification preparation.
Owner & Art Director · 5webdesign
Built a boutique to approximately $500,000 in annual sales, with repeat clients, referrals, and near-five-star eLance ratings.
Art Director · Immersant / Bowne
Led four designers on web and branding work for Cranium, T. Rowe Price, and other clients.
Creative Director · ToysRUs.com
Directed a five-person team on Barbie, X-Men, and Gundam Wing shopping channels. Contributed to the brand book.
Art Director / Design Contractor · Wells Fargo Home Mortgage
Adapted Norwest Mortgage signage and marketing materials to Wells Fargo Home Mortgage’s brand standards. Other client assignments included art direction and motion graphics.
Founder, Owner & Art Director · Enternet Entertainment Group
Founded Xcitement and grew it into 15 independently owned regional editions, with centralized design and printing. Led approximately 20 people across design, publishing, sales, production, and client relationships; also published Pulp.
Art Director · IBM
Worked with the Ergonomics and Usability team on OS/2 interface graphics and wallpapers, plus packaging for OS/2, Green Machine, and Developer’s Connection.
Art Director · College Bound / Ronkin Educational
Served as the sole artist for a national test-preparation company, creating advertising, presentations, and marketing collateral.
Photo illustration & animation
Created freelance photo illustrations for Weekly World News and corporate presentation animation at Video Quik Labs. Also created animation during an internship at Metro Dade TV.
Video / Writing · Direction · Storyboards · Production
Video work.
Selected projects written, directed, storyboarded, and produced by me.
Education.
Always part
of the practice.
MFA, Graphic Design
Vermont College of Fine Arts · 2018
BS, Graphic Design
The Art Institute of Fort Lauderdale · 2016
Best Digital Portfolio winner
AS, Advertising Design
The Art Institute of Fort Lauderdale · 1991
Master of Fine Arts / Vermont College of Fine Arts · 2018
MFA research & practice: Not Just Homeless.
Part of my master’s degree work, this thesis examines design as a tool for advocacy and individual expression, developed through community collaboration.
Explore the thesis ↗