Multidisciplinary art director, designer, and former studio owner with experience spanning brand identity, digital interfaces, publishing, packaging, and motion graphics. Combines hands-on craft with team leadership and commercial judgment: built a boutique to approximately $500,000 in annual sales, led creative teams, and developed identities for approximately 60 schools.
Experience
Art Director
School District of Palm Beach County | 2014–present
- Created and refreshed identities for approximately 60 schools, working directly with school leaders from concept through production. Designed mascots, logos, signage, apparel graphics, and coordinated brand assets.
- Named and established the visual identity for TIME, leading cover design, editorial layouts, illustration, occasional photography, and digital publishing from its inaugural issue. Typical issues span approximately 40 pages.
- Designed more than 100 employee and student portal tiles across successive platform versions, creating original icons and logos and reconstructing low-resolution artwork.
- Authored district brand guidelines and delivered hundreds of projects for departments, events, and internal communications; prepared production files and coordinated with vendors.
Official classification: Level 2 Specialist — IT Application Services
Graphic Design Department Head / Instructor
South Tech Academy | 2009–2014
- Built and taught the graphic design curriculum as the program’s sole instructor; developed course materials subsequently used by other instructors.
- Led the district in Adobe ACE/ACA certification totals and pass rates, and delivered multiple training sessions for fellow district design teachers.
Owner / Art Director
5webdesign | 2001–c. 2009
- Grew a design boutique to approximately $500,000 in annual sales, supported by repeat clients, referrals, and near-five-star eLance ratings.
- Managed two illustrators with low overhead; expanded logo engagements into corporate identity, websites, packaging, vehicle wraps, and collateral.
Art Director
Immersant / Bowne | 2000–2001
- Led four designers on website and branding projects for clients including Cranium, T. Rowe Price, and other financial services companies.
Creative Director
ToysRUs.com | 2000
- Directed a five-person team creating distinct e-commerce storefront channels for Barbie, X-Men, Gundam Wing, and other brands and franchises.
- Contributed as part of the team developing the ToysRUs.com brand book.
Art Director / Design Contractor
Wells Fargo Home Mortgage and other clients | 1994–1998
- Personally adapted Norwest Mortgage signage and collateral to Wells Fargo Home Mortgage branding, applying supplied brand standards during the transition.
- Additional assignments included art direction for Associated Entertainment and motion graphics for Video Quik Labs.
Art Director
IBM • Ergonomics and Usability | 1992–1994
- Designed OS/2 interface graphics and wallpapers, plus packaging for OS/2, Green Machine, and Developer’s Connection, collaborating with fellow designers.
Founder / Owner / Art Director
Enternet Entertainment Group | 1992–1997
- Managed approximately 20 people across publishing operations, combining art direction and hands-on design with sales, production, distribution, and client relationships.
- Founded Xcitement, expanding to 15 independently owned regional editions supported by centralized design and printing; published the underground music magazine Pulp.
Art Director
College Bound / Ronkin Educational | 1990–1992
- Sole artist for a national test-preparation company, producing newspaper and magazine advertising, presentations, and marketing collateral.
Education
Master of Fine Arts in Graphic Design
Vermont College of Fine Arts | 2018
Bachelor of Science in Graphic Design
The Art Institute of Fort Lauderdale | 2016
Best Digital Portfolio winner; Best Print Portfolio nominee
Associate of Science in Advertising Design
The Art Institute of Fort Lauderdale | 1991
Capabilities
Brand systems • Creative team leadership • Editorial design • Digital and interface design • Illustration • Packaging • Motion graphics • Print production • Client and vendor relationships