← Selected work
Brand applications / Large format

Beyond the logo

Identity carried into the real world.

MY ROLE
Identity, print, vehicle graphics & retail design

Many of my client relationships began with a logo and expanded into the materials that a business uses every day. This selection brings together work from that broader commercial practice.

The brief

Keep an identity recognizable as the format, viewing distance, and production requirements change.

The approach

Extend visual ideas across vehicle wraps, print collateral, advertising, and retail environments, preparing artwork around the needs of each format.

The outcome

A practice built on repeat engagements and referrals, with projects spanning small businesses, healthcare, retail, and events.